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Usc Readings Categories Books ListUsc Readings Books Categories

Ongoing Crisis Communication: Planning, Managing, and Responding (Paperback)

Ongoing Crisis Communication: Planning, Managing, and Responding (Paperback)

Ongoing Crisis Communication: Planning, Managing, and Responding (Paperback)

By: W. Timothy Coombs

Propaganda and Persuasion (Paperback)

Propaganda and Persuasion (Paperback)

Propaganda and Persuasion (Paperback)

By: Garth S. Jowett

Age of Propaganda: The Everyday Use and Abuse of Persuasion (Paperback)

Age of Propaganda: The Everyday Use and Abuse of Persuasion (Paperback)

Age of Propaganda: The Everyday Use and Abuse of Persuasion (Paperback)

By: Anthony R. Pratkanis

Leadership: Theory and Practice (Paperback)

Leadership: Theory and Practice (Paperback)

Leadership: Theory and Practice (Paperback)

By: Peter G. Northouse

Contagious: Why Things Catch On (Hardcover)

Contagious: Why Things Catch On (Hardcover)

Contagious: Why Things Catch On (Hardcover)

By: Jonah Berger

Why Nations Fail: The Origins of Power, Prosperity, and Poverty (Hardcover)

Why Nations Fail: The Origins of Power, Prosperity, and Poverty (Hardcover)

Why Nations Fail: The Origins of Power, Prosperity, and Poverty (Hardcover)

By: Daron Acemoğlu

Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced (Paperback)

Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced (Paperback)

Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced (Paperback)

By: Robert Govers

Two Nations Indivisible: Mexico, the United States, and the Road Ahead (Hardcover)

Two Nations Indivisible: Mexico, the United States, and the Road Ahead (Hardcover)

Two Nations Indivisible: Mexico, the United States, and the Road Ahead (Hardcover)

By: Shannon K. O'Neil

Understanding Social Movements (Paperback)

Understanding Social Movements (Paperback)

Understanding Social Movements (Paperback)

By: Steven M. Buechler

Rebooting American Politics: The Internet Revolution (Kindle Edition)

Rebooting American Politics: The Internet Revolution (Kindle Edition)

Rebooting American Politics: The Internet Revolution (Kindle Edition)

By: Jason Gainous

Places: Identity, Image and Reputation (Kindle Edition)

Places: Identity, Image and Reputation (Kindle Edition)

Places: Identity, Image and Reputation (Kindle Edition)

By: Simon Anholt

About to Die: How News Images Move the Public (Paperback)

About to Die: How News Images Move the Public (Paperback)

About to Die: How News Images Move the Public (Paperback)

By: Barbie Zelizer

Nation branding (Paperback)

Nation branding (Paperback)

Nation branding (Paperback)

By: Keith Dinnie

Political Communication and Deliberation (Paperback)

Political Communication and Deliberation (Paperback)

Political Communication and Deliberation (Paperback)

By: John Gastil

The Gentrification of the Mind: Witness to a Lost Imagination (Hardcover)

The Gentrification of the Mind: Witness to a Lost Imagination (Hardcover)

The Gentrification of the Mind: Witness to a Lost Imagination (Hardcover)

By: Sarah Schulman

Strategy in Information and Influence Campaigns (Paperback)

Strategy in Information and Influence Campaigns (Paperback)

Strategy in Information and Influence Campaigns (Paperback)

By: Jarol B. Manheim

Game Change: Obama and the Clintons, McCain and Palin, and the Race of a Lifetime (Hardcover)

Game Change: Obama and the Clintons, McCain and Palin, and the Race of a Lifetime (Hardcover)

Game Change: Obama and the Clintons, McCain and Palin, and the Race of a Lifetime (Hardcover)

By: John Heilemann

The New Political Geography of California (Paperback)

The New Political Geography of California (Paperback)

The New Political Geography of California (Paperback)

By: Frédérick Douzet

Political Campaign Communication: Principles and Practices (Communication, Media, and Politics)

Political Campaign Communication: Principles and Practices (Communication, Media, and Politics)

Political Campaign Communication: Principles and Practices (Communication, Media, and Politics)

By: Judith S. Trent

Propaganda (Paperback)

Propaganda (Paperback)

Propaganda (Paperback)

By: Edward L. Bernays

The Art of Moral Protest: Culture, Biography, and Creativity in Social Movements (Paperback)

The Art of Moral Protest: Culture, Biography, and Creativity in Social Movements (Paperback)

The Art of Moral Protest: Culture, Biography, and Creativity in Social Movements (Paperback)

By: James M. Jasper

Urban Sprawl and Public Health: Designing, Planning, and Building for Healthy Communities (Paperback)

Urban Sprawl and Public Health: Designing, Planning, and Building for Healthy Communities (Paperback)

Urban Sprawl and Public Health: Designing, Planning, and Building for Healthy Communities (Paperback)

By: Howard Frumkin

Public Opinion (Paperback)

Public Opinion (Paperback)

Public Opinion (Paperback)

By: Walter Lippmann

Empowered Participation: Reinventing Urban Democracy (Paperback)

Empowered Participation: Reinventing Urban Democracy (Paperback)

Empowered Participation: Reinventing Urban Democracy (Paperback)

By: Archon Fung

Public Opinion (Paperback)

Public Opinion (Paperback)

Public Opinion (Paperback)

By: Carroll J. Glynn

Visual Language for Designers: Principles for Creating Graphics that People Understand (Hardcover)

Visual Language for Designers: Principles for Creating Graphics that People Understand (Hardcover)

Visual Language for Designers: Principles for Creating Graphics that People Understand (Hardcover)

By: Connie Malamed

Real-Time Diplomacy: Politics and Power in the Social Media Era (Paperback)

Real-Time Diplomacy: Politics and Power in the Social Media Era (Paperback)

Real-Time Diplomacy: Politics and Power in the Social Media Era (Paperback)

By: Philip Seib

Writing Public Policy: A Practical Guide to Communicating in the Policy-Making Process (Paperback)

Writing Public Policy: A Practical Guide to Communicating in the Policy-Making Process (Paperback)

Writing Public Policy: A Practical Guide to Communicating in the Policy-Making Process (Paperback)

By: Catherine F. Smith

Media Power In Politics, 5th Edition (Paperback)

Media Power In Politics, 5th Edition (Paperback)

Media Power In Politics, 5th Edition (Paperback)

By: Graber D

Global California: Rising to the Cosmopolitan Challenge (Paperback)

Global California: Rising to the Cosmopolitan Challenge (Paperback)

Global California: Rising to the Cosmopolitan Challenge (Paperback)

By: Abraham F. Lowenthal

Social Entrepreneurship: The Art of Mission-Based Venture Development (Hardcover)

Social Entrepreneurship: The Art of Mission-Based Venture Development (Hardcover)

Social Entrepreneurship: The Art of Mission-Based Venture Development (Hardcover)

By: Peter C. Brinckerhoff

Racism, Sexism, and the Media: Multicultural Issues Into the New Communications Age (Paperback)

Racism, Sexism, and the Media: Multicultural Issues Into the New Communications Age (Paperback)

Racism, Sexism, and the Media: Multicultural Issues Into the New Communications Age (Paperback)

By: Clint C. Wilson II

Getting to Yes: Negotiating Agreement Without Giving In (Paperback)

Getting to Yes: Negotiating Agreement Without Giving In (Paperback)

Getting to Yes: Negotiating Agreement Without Giving In (Paperback)

By: Roger Fisher

Ethics in Public Relations: Responsible Advocacy (Hardcover)

Ethics in Public Relations: Responsible Advocacy (Hardcover)

Ethics in Public Relations: Responsible Advocacy (Hardcover)

By: Kathy Fitzpatrick

The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change (Paperback)

The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change (Paperback)

The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change (Paperback)

By: Stephen R. Covey

A Practitioner's Guide to Public Relations Research, Measurement and Evaluation (Public Relations Collection)

A Practitioner's Guide to Public Relations Research, Measurement and Evaluation (Public Relations Collection)

A Practitioner's Guide to Public Relations Research, Measurement and Evaluation (Public Relations Collection)

By: Don W. Stacks

The Obama Victory: How Media, Money, and Message Shaped the 2008 Election (Paperback)

The Obama Victory: How Media, Money, and Message Shaped the 2008 Election (Paperback)

The Obama Victory: How Media, Money, and Message Shaped the 2008 Election (Paperback)

By: Kate Kenski

Megacommunities: How Leaders of Government, Business and Non-Profits Can Tackle Today's Global Challenges Together (Paperback)

Megacommunities: How Leaders of Government, Business and Non-Profits Can Tackle Today's Global Challenges Together (Paperback)

Megacommunities: How Leaders of Government, Business and Non-Profits Can Tackle Today's Global Challenges Together (Paperback)

By: Mark Gerencser

The Audacity to Win: The Inside Story and Lessons of Barack Obama's Historic Victory (Hardcover)

The Audacity to Win: The Inside Story and Lessons of Barack Obama's Historic Victory (Hardcover)

The Audacity to Win: The Inside Story and Lessons of Barack Obama's Historic Victory (Hardcover)

By: David Plouffe

Why Democracies Need an Unlovable Press (Paperback)

Why Democracies Need an Unlovable Press (Paperback)

Why Democracies Need an Unlovable Press (Paperback)

By: Michael Schudson

The Political Brain: The Role of Emotion in Deciding the Fate of the Nation (Hardcover)

The Political Brain: The Role of Emotion in Deciding the Fate of the Nation (Hardcover)

The Political Brain: The Role of Emotion in Deciding the Fate of the Nation (Hardcover)

By: Drew Westen

Creative Interviewing: The Writer's Guide to Gathering Information by Asking Questions (Paperback)

Creative Interviewing: The Writer's Guide to Gathering Information by Asking Questions (Paperback)

Creative Interviewing: The Writer's Guide to Gathering Information by Asking Questions (Paperback)

By: Joe Opiela

Effective Public Relations (Paperback)

Effective Public Relations (Paperback)

Effective Public Relations (Paperback)

By: Scott M. Cutlip

New Media Campaign Managed Cit (Communication, Society and Politics)

New Media Campaign Managed Cit (Communication, Society and Politics)

New Media Campaign Managed Cit (Communication, Society and Politics)

By: Philip N. Howard

Public Relations Writing: Form & Style (Paperback)

Public Relations Writing: Form & Style (Paperback)

Public Relations Writing: Form & Style (Paperback)

By: Doug Newsom