15 Published BooksSimon Anholt
Simon Anholt is an independent policy advisor specializing in economic, political, and cultural engagement strategies. He founded the Good Country Index and pioneered the Nation Brands and Place Brands fields. Anholt also created the Anholt-Ipsos Nation Brands and City Brands Indexes, which assess global perceptions of countries and cities. He is the author of several books, including Brand America and The Good Country Equation. Educated in social anthropology at Oxford, Anholt began his career in advertising before founding World Writers, focusing on cultural adaptation for global brands.
