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Advertising: Principles & Practice (Unknown Binding)
Advertising: Principles & Practice (Unknown Binding)
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Advertising: Principles & Practice (Unknown Binding)

By: Sandra E. Moriarty
Zag: The Number One Strategy of High-Performance Brands (Paperback)
Zag: The Number One Strategy of High-Performance Brands (Paperback)
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Zag: The Number One Strategy of High-Performance Brands (Paperback)

By: Marty Neumeier
Conversations That Win the Complex Sale: Using Power Messaging to Create More Opportunities, Differentiate Your Solutions, and Close More Deals (Kindle Edition)
Conversations That Win the Complex Sale: Using Power Messaging to Create More Opportunities, Differentiate Your Solutions, and Close More Deals (Kindle Edition)
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Conversations That Win the Complex Sale: Using Power Messaging to Create More Opportunities, Differentiate Your Solutions, and Close More Deals (Kindle Edition)

By: Erik Peterson
The King of Vodka: The Story of Pyotr Smirnov and the Upheaval of an Empire (Hardcover)
The King of Vodka: The Story of Pyotr Smirnov and the Upheaval of an Empire (Hardcover)
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The King of Vodka: The Story of Pyotr Smirnov and the Upheaval of an Empire (Hardcover)

By: Linda Himelstein
The Marketing Plan Handbook (Paperback)
The Marketing Plan Handbook (Paperback)
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The Marketing Plan Handbook (Paperback)

By: Alexander Chernev
Public Relations History: From the 17th to the 20th Century: The Antecedents (Routledge Communication Series)
Public Relations History: From the 17th to the 20th Century: The Antecedents (Routledge Communication Series)
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Public Relations History: From the 17th to the 20th Century: The Antecedents (Routledge Communication Series)

By: Scott M. Cutlip
Search Engine Marketing (Paperback)
Search Engine Marketing (Paperback)
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Search Engine Marketing (Paperback)

By: Andreas Ramos
Writing Effective News Releases...: How to Get Free Publicity for Yourself, Your Business, or Your Organization (Paperback)
Writing Effective News Releases...: How to Get Free Publicity for Yourself, Your Business, or Your Organization (Paperback)
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Writing Effective News Releases...: How to Get Free Publicity for Yourself, Your Business, or Your Organization (Paperback)

By: Catherine V. McIntyre
Purple Cow: Transform Your Business by Being Remarkable (Hardcover)
Purple Cow: Transform Your Business by Being Remarkable (Hardcover)
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Purple Cow: Transform Your Business by Being Remarkable (Hardcover)

By: Seth Godin
Winning with Customers: A Playbook for B2B (Hardcover)
Winning with Customers: A Playbook for B2B (Hardcover)
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Winning with Customers: A Playbook for B2B (Hardcover)

By: D. Keith Pigues
Writing That Works (Paperback)
Writing That Works (Paperback)
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Writing That Works (Paperback)

By: Kenneth Roman
Buzzmarketing: Get People to Talk About Your Stuff (Hardcover)
Buzzmarketing: Get People to Talk About Your Stuff (Hardcover)
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Buzzmarketing: Get People to Talk About Your Stuff (Hardcover)

By: Mark Hughes
Influence: The Psychology of Persuasion (Paperback)
Influence: The Psychology of Persuasion (Paperback)
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Influence: The Psychology of Persuasion (Paperback)

By: Robert B. Cialdini
Buyology: Truth and Lies About Why We Buy (Hardcover)
Buyology: Truth and Lies About Why We Buy (Hardcover)
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Buyology: Truth and Lies About Why We Buy (Hardcover)

By: Martin Lindstrom
The Challenger Sale: Taking Control of the Customer Conversation (Hardcover)
The Challenger Sale: Taking Control of the Customer Conversation (Hardcover)
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The Challenger Sale: Taking Control of the Customer Conversation (Hardcover)

By: Matthew Dixon
Marketing Management (Hardcover)
Marketing Management (Hardcover)
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Marketing Management (Hardcover)

By: Philip Kotler
The CMO Manifesto: A 100-Day Action Plan for Marketing Change Agents (Paperback)
The CMO Manifesto: A 100-Day Action Plan for Marketing Change Agents (Paperback)
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The CMO Manifesto: A 100-Day Action Plan for Marketing Change Agents (Paperback)

By: John Ellett
Marketing by the Dashboard Light (Hardcover)
Marketing by the Dashboard Light (Hardcover)
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Marketing by the Dashboard Light (Hardcover)

By: Patrick LaPointe
Brand Relevance: Making Competitors Irrelevant (Kindle Edition)
Brand Relevance: Making Competitors Irrelevant (Kindle Edition)
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Brand Relevance: Making Competitors Irrelevant (Kindle Edition)

By: David A. Aaker
Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School (Book & DVD)
Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School (Book & DVD)
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Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School (Book & DVD)

By: John Medina
Building Strong Brands (Hardcover)
Building Strong Brands (Hardcover)
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Building Strong Brands (Hardcover)

By: David A. Aaker
Permission Marketing: Turning Strangers into Friends and Friends into Customers (Hardcover)
Permission Marketing: Turning Strangers into Friends and Friends into Customers (Hardcover)
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Permission Marketing: Turning Strangers into Friends and Friends into Customers (Hardcover)

By: Seth Godin
Positioning: The Battle for Your Mind (Paperback)
Positioning: The Battle for Your Mind (Paperback)
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Positioning: The Battle for Your Mind (Paperback)

By: Al Ries
Ogilvy on Advertising (Paperback)
Ogilvy on Advertising (Paperback)
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Ogilvy on Advertising (Paperback)

By: David Ogilvy
Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI (Hardcover)
Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI (Hardcover)
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Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI (Hardcover)

By: Carroll