David A. Aaker

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David A. Aaker

86 Published BooksDavid A. Aaker

Popular Books by David A. Aaker

Building Strong Brands
Building Strong Brands
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Building Strong Brands

By: David A. Aaker
Managing Brand Equity
Managing Brand Equity
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Managing Brand Equity

By: David A. Aaker
Aaker on Branding: 20 Principles That Drive Success
Aaker on Branding: 20 Principles That Drive Success
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Aaker on Branding: 20 Principles That Drive Success

By: David A. Aaker
Brand Leadership: The Next Level of the Brand Revolution
Brand Leadership: The Next Level of the Brand Revolution
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Brand Leadership: The Next Level of the Brand Revolution

By: David A. Aaker
Strategic Market Management
Strategic Market Management
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Strategic Market Management

By: David A. Aaker
Brand Relevance: Making Competitors Irrelevant
Brand Relevance: Making Competitors Irrelevant
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Brand Relevance: Making Competitors Irrelevant

By: David A. Aaker
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

By: David A. Aaker
Creating Signature Stories: Strategic Messaging that Persuades, Energizes and Inspires
Creating Signature Stories: Strategic Messaging that Persuades, Energizes and Inspires
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Creating Signature Stories: Strategic Messaging that Persuades, Energizes and Inspires

By: David A. Aaker
Harvard Business Review on Brand Management
Harvard Business Review on Brand Management
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Harvard Business Review on Brand Management

By: David A. Aaker
Developing Business Strategies
Developing Business Strategies
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Developing Business Strategies

By: David A. Aaker