The human brain evolved to survive, not to buy things
This is a huge problem. Modern marketing doesn't account for the survival brain and its eccentricities.

Hack The Buyer Brain aims to change the way you look at marketing by helping you understand the consumer brain, its motivations and behaviour for better marketing.

This book:

* Provides an understanding of why consumers do what they do

* Breaks down and covers the science and data behind these insights, keeping it simple and easy to action

* Combines behaviour, marketing strategy and content together to help you generate more leads, convert better customers and build longer customer lifetime value

* Includes varied examples and case studies of real businesses succeeding with the strategy laid out

Just because you’re not a neuroscientist shouldn’t mean that you can’t access the awesome advances that buyer psychology has gone through, and use it in your marketing.