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Ogilvy on Advertising (Paperback)
By:
David Ogilvy
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Hey Whipple, Squeeze This: A Guide to Creating Great Ads (Paperback)
By:
Luke Sullivan
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Confessions of an Advertising Man (Paperback)
By:
David Ogilvy
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Scientific Advertising (Paperback)
By:
Claude C. Hopkins
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Truth, Lies, and Advertising: The Art of Account Planning (Hardcover)
By:
Jon Steel
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The Advertising Concept Book (Paperback)
By:
Pete Barry
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Positioning: The Battle for Your Mind (Paperback)
By:
Al Ries
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Made to Stick: Why Some Ideas Survive and Others Die (Hardcover)
By:
Chip Heath
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Breakthrough Advertising (Hardcover)
By:
Eugene M. Schwartz
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It's Not How Good You Are, It's How Good You Want To Be (Paperback)
By:
Paul Arden
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Cutting Edge Advertising: How to Create the World's Best for Brands in the 21st Century (Paperback)
By:
Jim Aitchison
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Tested Advertising Methods (Paperback)
By:
John Caples
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Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois
By:
George Lois
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Hegarty on Advertising (Hardcover)
By:
John Hegarty
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Contagious: Why Things Catch On (Hardcover)
By:
Jonah Berger
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The Tipping Point: How Little Things Can Make a Big Difference (Paperback)
By:
Malcolm Gladwell
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Influence: The Psychology of Persuasion (Paperback)
By:
Robert B. Cialdini
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D&AD: The Copy Book (Hardcover)
By:
D&AD
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A Technique for Producing Ideas (Paperback)
By:
James Webb Young
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Buyology: Truth and Lies About Why We Buy (Hardcover)
By:
Martin Lindstrom
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Creative Advertising: Ideas and Techniques from the World's Best Campaigns (Paperback)
By:
Mario Pricken
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Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Paperback)
By:
Drew Eric Whitman
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My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
By:
Claude C. Hopkins
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Alchemy: The Surprising Power of Ideas That Don't Make Sense (Paperback)
By:
Rory Sutherland
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Whatever You Think, Think the Opposite (Paperback)
By:
Paul Arden
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Perfect Pitch: The Art of Selling Ideas and Winning New Business (Hardcover)
By:
Jon Steel
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The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells (Paperback)
By:
Robert W. Bly
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From Those Wonderful Folks Who Gave You Pearl Harbor (Hardcover)
By:
Jerry Della Femina
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Bill Bernbach's Book: A History of Advertising That Changed the History of Advertising (Hardcover)
By:
Evelyn Bernbach
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The Idea Writers: Copywriting in a New Media and Marketing Era (Kindle Edition)
By:
Teressa Iezzi
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The Hidden Persuaders (Paperback)
By:
Vance Packard
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Reality in Advertising (Hardcover)
By:
Rosser Reeves
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Advertising: Concept and Copy (Paperback)
By:
George Felton
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The Anatomy of Humbug: How to Think Differently About Advertising (Kindle Edition)
By:
Paul Feldwick
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Where the Suckers Moon: The Life and Death of an Advertising Campaign (Paperback)
By:
Randall Rothenberg
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No Logo (Paperback)
By:
Naomi Klein
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Predatory Thinking: A Masterclass in Out-Thinking the Competition (Hardcover)
By:
Dave Trott
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How Brands Grow: What Marketers Don't Know (Hardcover)
By:
Byron Sharp
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Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (Hardcover)
By:
Martin Lindstrom
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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters (Paperback)
By:
Joseph Sugarman
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The Art of Writing Advertising : Conversations with Masters of the Craft: David Ogilvy, William Bernbach, Leo Burnett, Rosser Reeves, (Paperback)
By:
Denis Higgins
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Adland: A Global History of Advertising (Hardcover)
By:
Mark Tungate
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The Advertising Effect (Paperback)
By:
Adam Ferrier
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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk (Paperback)
By:
Al Ries
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How to Write a Good Advertisement: A Short Course in Copywriting (Paperback)
By:
Victor O. Schwab
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Pandeymonium: Piyush Pandey On Advertising (Hardcover)
By:
Piyush Pandey
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The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know (Hardcover)
By:
Robert Solomon
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The Brand Gap (Paperback)
By:
Marty Neumeier
