Paul W. Farris

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Paul W. Farris

27 Published BooksPaul W. Farris

Popular Books by Paul W. Farris

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance
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Marketing Metrics: The Definitive Guide to Measuring Marketing Performance

By: Paul W. Farris
Key Marketing Metrics
Key Marketing Metrics
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Key Marketing Metrics

By: Paul W. Farris
Marketing Metrics: Measuring & Defending Marketing Budgets (Chapters 3, 5, 10): 50+ Metrics Every Executive Should Master
Marketing Metrics: Measuring & Defending Marketing Budgets (Chapters 3, 5, 10): 50+ Metrics Every Executive Should Master
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Marketing Metrics: Measuring & Defending Marketing Budgets (Chapters 3, 5, 10): 50+ Metrics Every Executive Should Master

By: Paul W. Farris
The Profit Impact of Marketing Strategy Project: Retrospect and Prospects
The Profit Impact of Marketing Strategy Project: Retrospect and Prospects
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The Profit Impact of Marketing Strategy Project: Retrospect and Prospects

By: Paul W. Farris
Advertising and Promotion Management
Advertising and Promotion Management
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Advertising and Promotion Management

By: Paul W. Farris
The Seven Questions of Marketing Strategy
The Seven Questions of Marketing Strategy
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The Seven Questions of Marketing Strategy

By: Paul W. Farris
Changing Channels: Progressive Insurance Drive Insurance
Changing Channels: Progressive Insurance Drive Insurance
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Changing Channels: Progressive Insurance Drive Insurance

By: Paul W. Farris
Perspectives on Brand Equity
Perspectives on Brand Equity
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Perspectives on Brand Equity

By: Paul W. Farris
Philips Lighting Company: The Earth Light®
Philips Lighting Company: The Earth Light®
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Philips Lighting Company: The Earth Light®

By: Paul W. Farris
The Apple iPhone
The Apple iPhone
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The Apple iPhone

By: Paul W. Farris