Latrivia Welch is the founder of the Russian Romance genre. She started it in 2010 with her first mafia romance book, Dmitry's Closet. Since then, the genre has grown to include thousands of authors and even more books.

Based in Memphis, TN, USA TODAY bestselling author Latrivia Welch (formerly Latrivia S. Nelson) divides her time between her three passions: family, business and writing.

As the CEO of Welch Public Relations, her days are spent creating and strengthening brands of local businesses, non-profits and public figures.

As the President and CEO of RiverHouse Publishing, LLC, an indie publishing house for self-published authors, she spends her time helping people realize their artistic dreams through literature. (www.riverhousepublishingllc.com)

And as an Interracial Romance (bw/wm) bestselling author, Welch has penned of over 20 novels about interracial romance in an effort to eradicate stigmas around African-American women as heroines, interracial dating & multicultural children and most importantly to entertain women with hot, sexy, fun books that take their minds off the woes of everyday life. (www.latriviawwelchbooks.com.

Welch is also the proud mother of 3 children and the wife of Bruce Welch. They spend their evenings with the family, curled up watching movies and enjoying the peace of life.

Email her anytime at lswelch@riverhousepublishingllc.com