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Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It (Kindle Edition)

Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It (Kindle Edition)

Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It (Kindle Edition)

By: April Dunford

Inspired: How to Create Tech Products Customers Love (Hardcover)

Inspired: How to Create Tech Products Customers Love (Hardcover)

Inspired: How to Create Tech Products Customers Love (Hardcover)

By: Marty Cagan

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (Paperback)

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (Paperback)

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (Paperback)

By: Geoffrey A. Moore

Positioning: The Battle for Your Mind (Paperback)

Positioning: The Battle for Your Mind (Paperback)

Positioning: The Battle for Your Mind (Paperback)

By: Al Ries

Hooked: How to Build Habit-Forming Products (Hardcover)

Hooked: How to Build Habit-Forming Products (Hardcover)

Hooked: How to Build Habit-Forming Products (Hardcover)

By: Nir Eyal

Influence: The Psychology of Persuasion (Paperback)

Influence: The Psychology of Persuasion (Paperback)

Influence: The Psychology of Persuasion (Paperback)

By: Robert B. Cialdini

Made to Stick: Why Some Ideas Survive and Others Die (Hardcover)

Made to Stick: Why Some Ideas Survive and Others Die (Hardcover)

Made to Stick: Why Some Ideas Survive and Others Die (Hardcover)

By: Chip Heath

Loved: How to Market Tech Products Customers Adore (ebook)

Loved: How to Market Tech Products Customers Adore (ebook)

Loved: How to Market Tech Products Customers Adore (ebook)

By: Martina Lauchengco

The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you (Kindle Edition)

The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you (Kindle Edition)

The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you (Kindle Edition)

By: Rob Fitzpatrick

Building a StoryBrand: Clarify Your Message So Customers Will Listen (Hardcover)

Building a StoryBrand: Clarify Your Message So Customers Will Listen (Hardcover)

Building a StoryBrand: Clarify Your Message So Customers Will Listen (Hardcover)

By: Donald Miller

Contagious: Why Things Catch On (Hardcover)

Contagious: Why Things Catch On (Hardcover)

Contagious: Why Things Catch On (Hardcover)

By: Jonah Berger

The Pocket Guide to Product Launches: Get Confident, Go to Market, and Win (Kindle Edition)

The Pocket Guide to Product Launches: Get Confident, Go to Market, and Win (Kindle Edition)

The Pocket Guide to Product Launches: Get Confident, Go to Market, and Win (Kindle Edition)

By: Mary Sheehan

Product-Led Growth: How to Build a Product That Sells Itself (ProductLed Library Book 1)

Product-Led Growth: How to Build a Product That Sells Itself (ProductLed Library Book 1)

Product-Led Growth: How to Build a Product That Sells Itself (ProductLed Library Book 1)

By: Wes Bush

To Sell is Human: The Surprising Truth About Moving Others (Hardcover)

To Sell is Human: The Surprising Truth About Moving Others (Hardcover)

To Sell is Human: The Surprising Truth About Moving Others (Hardcover)

By: Daniel H. Pink

Make It Punchy: How to Write Simple Tech Messaging That Wins Hearts, Minds & Markets (Paperback)

Make It Punchy: How to Write Simple Tech Messaging That Wins Hearts, Minds & Markets (Paperback)

Make It Punchy: How to Write Simple Tech Messaging That Wins Hearts, Minds & Markets (Paperback)

By: Emma Stratton

Product Marketing Misunderstood: How to Establish Your Role, Authority, and Strategic Value (Kindle Edition)

Product Marketing Misunderstood: How to Establish Your Role, Authority, and Strategic Value (Kindle Edition)

Product Marketing Misunderstood: How to Establish Your Role, Authority, and Strategic Value (Kindle Edition)

By: Richard King

The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback (Kindle Edition)

The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback (Kindle Edition)

The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback (Kindle Edition)

By: Dan Olsen

Escaping the Build Trap: How Effective Product Management Creates Real Value (Kindle Edition)

Escaping the Build Trap: How Effective Product Management Creates Real Value (Kindle Edition)

Escaping the Build Trap: How Effective Product Management Creates Real Value (Kindle Edition)

By: Melissa Perri

The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company (Kindle Edition)

The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company (Kindle Edition)

The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company (Kindle Edition)

By: Lucas Weber

Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business (Hardcover)

Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business (Hardcover)

Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business (Hardcover)

By: Adele Revella

The Four Steps to the Epiphany: Successful Strategies for Products that Win (Paperback)

The Four Steps to the Epiphany: Successful Strategies for Products that Win (Paperback)

The Four Steps to the Epiphany: Successful Strategies for Products that Win (Paperback)

By: Steve Blank

When Coffee & Kale Compete: Become Great at Making Products People Will Buy (ebook)

When Coffee & Kale Compete: Become Great at Making Products People Will Buy (ebook)

When Coffee & Kale Compete: Become Great at Making Products People Will Buy (ebook)

By: Alan Klement

Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value (Paperback)

Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value (Paperback)

Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value (Paperback)

By: Teresa Torres

Empowered: Ordinary People, Extraordinary Products (Silicon Valley Product Group)

Empowered: Ordinary People, Extraordinary Products (Silicon Valley Product Group)

Empowered: Ordinary People, Extraordinary Products (Silicon Valley Product Group)

By: Marty Cagan

Good Strategy Bad Strategy: The Difference and Why It Matters (Unknown Binding)

Good Strategy Bad Strategy: The Difference and Why It Matters (Unknown Binding)

Good Strategy Bad Strategy: The Difference and Why It Matters (Unknown Binding)

By: Richard P. Rumelt

The Making of a Manager: What to Do When Everyone Looks to You (Hardcover)

The Making of a Manager: What to Do When Everyone Looks to You (Hardcover)

The Making of a Manager: What to Do When Everyone Looks to You (Hardcover)

By: Julie Zhuo

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success (Hardcover)

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success (Hardcover)

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success (Hardcover)

By: Sean Ellis

Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets (Hardcover)

Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets (Hardcover)

Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets (Hardcover)

By: Al Ramadan

Traction: A Startup Guide to Getting Customers (Hardcover)

Traction: A Startup Guide to Getting Customers (Hardcover)

Traction: A Startup Guide to Getting Customers (Hardcover)

By: Gabriel Weinberg

Scientific Advertising (Paperback)

Scientific Advertising (Paperback)

Scientific Advertising (Paperback)

By: Claude C. Hopkins

The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million (Kindle Edition)

The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million (Kindle Edition)

The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million (Kindle Edition)

By: Mark Roberge

Sales Pitch: How to Craft a Story to Stand Out and Win (Paperback)

Sales Pitch: How to Craft a Story to Stand Out and Win (Paperback)

Sales Pitch: How to Craft a Story to Stand Out and Win (Paperback)

By: April Dunford

Product-Led Onboarding: How to Turn New Users Into Lifelong Customers (ProductLed Library Book 3)

Product-Led Onboarding: How to Turn New Users Into Lifelong Customers (ProductLed Library Book 3)

Product-Led Onboarding: How to Turn New Users Into Lifelong Customers (ProductLed Library Book 3)

By: Ramli John

Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty (Kindle Edition)

Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty (Kindle Edition)

Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty (Kindle Edition)

By: C. Todd Lombardo

Business Model Generation (Paperback)

Business Model Generation (Paperback)

Business Model Generation (Paperback)

By: Alexander Osterwalder

Build: An Unorthodox Guide to Making Things Worth Making (Paperback)

Build: An Unorthodox Guide to Making Things Worth Making (Paperback)

Build: An Unorthodox Guide to Making Things Worth Making (Paperback)

By: Tony Fadell

Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days (Hardcover)

Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days (Hardcover)

Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days (Hardcover)

By: Jake Knapp

Go-To-Market Strategist: Everything You Need to Reach Product-Market Fit (Kindle Edition)

Go-To-Market Strategist: Everything You Need to Reach Product-Market Fit (Kindle Edition)

Go-To-Market Strategist: Everything You Need to Reach Product-Market Fit (Kindle Edition)

By: Maja Voje

The Cold Start Problem: How to Start and Scale Network Effects (Hardcover)

The Cold Start Problem: How to Start and Scale Network Effects (Hardcover)

The Cold Start Problem: How to Start and Scale Network Effects (Hardcover)

By: Andrew Chen

The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs (Kindle Edition)

The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs (Kindle Edition)

The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs (Kindle Edition)

By: Jim Kalbach

Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration (Hardcover)

Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration (Hardcover)

Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration (Hardcover)

By: Ed Catmull

The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business (Paperback)

The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business (Paperback)

The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business (Paperback)

By: Clayton M. Christensen

Playing to Win: How Strategy Really Works (Hardcover)

Playing to Win: How Strategy Really Works (Hardcover)

Playing to Win: How Strategy Really Works (Hardcover)

By: A.G. Lafley

Mastering the Craft of Writing: How to Write With Clarity, Emphasis, and Style (Kindle Edition)

Mastering the Craft of Writing: How to Write With Clarity, Emphasis, and Style (Kindle Edition)

Mastering the Craft of Writing: How to Write With Clarity, Emphasis, and Style (Kindle Edition)

By: Stephen Wilbers

B2B Product Marketing For Tech Startups: Understanding and executing product marketing activities with minimal resources for maximum company growth (Kindle Edition)

B2B Product Marketing For Tech Startups: Understanding and executing product marketing activities with minimal resources for maximum company growth (Kindle Edition)

B2B Product Marketing For Tech Startups: Understanding and executing product marketing activities with minimal resources for maximum company growth (Kindle Edition)

By: Andreas Schroeter

Start with Why: How Great Leaders Inspire Everyone to Take Action (Hardcover)

Start with Why: How Great Leaders Inspire Everyone to Take Action (Hardcover)

Start with Why: How Great Leaders Inspire Everyone to Take Action (Hardcover)

By: Simon Sinek

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (Kindle Edition)

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (Kindle Edition)

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (Kindle Edition)

By: Ann Handley

All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World (Hardcover)

All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World (Hardcover)

All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World (Hardcover)

By: Seth Godin