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Marketing Communications Books Categories
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Made to Stick: Why Some Ideas Survive and Others Die (Hardcover)
By:
Chip Heath
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Hey Whipple, Squeeze This: A Guide to Creating Great Ads (Paperback)
By:
Luke Sullivan
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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes (Hardcover)
By:
Margaret Mark
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Crisis Communications: The Definitive Guide to Managing the Message (Kindle Edition)
By:
Steven Fink
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The Science and Art of Branding (Paperback)
By:
Giep Franzen
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How Brands Grow: What Marketers Don't Know (Hardcover)
By:
Byron Sharp
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World (Hardcover)
By:
Seth Godin
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UnMarketing: Stop Marketing. Start Engaging. (Hardcover)
By:
Scott Stratten
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The Brand Gap (Paperback)
By:
Marty Neumeier
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Contagious: Why Things Catch On (Hardcover)
By:
Jonah Berger
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Nudge: Improving Decisions About Health, Wealth, and Happiness (Paperback)
By:
Richard H. Thaler
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Differentiate or Die: Survival in Our Era of Killer Competition (Paperback)
By:
Jack Trout
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Wikinomics: How Mass Collaboration Changes Everything (Hardcover)
By:
Don Tapscott
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Groundswell: Winning in a World Transformed by Social Technologies (Hardcover)
By:
Charlene Li
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Advertising in the Digital Age: Theories and Practices (Hardcover)
By:
Sevil Yesiloglu
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Emotional Intelligence: Why It Can Matter More Than IQ (Hardcover)
By:
Daniel Goleman
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How the Net Promoter Score (NPS) Can Drive Growth
By:
Fred Reichheld
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Extraordinary PR, Ordinary Budget: A Strategy Guide (Paperback)
By:
Jennifer R. Farmer
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Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success (Kindle Edition)
By:
Mike Schultz
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HBR's 10 Must Reads on Communication (with featured article "The Necessary Art of Persuasion," by Jay A. Conger)
By:
Harvard Business Publishing
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Positioneren (Paperback)
By:
Rik Riezebos
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Read Me: 10 Lessons for Writing Great Copy (Paperback)
By:
Roger Horberry
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StoryBranding: Creating Standout Brands Through the Power of Story (Hardcover)
By:
Jim Signorelli
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The Millionaire Real Estate Agent: It's Not About the Money It's About Being the Best You Can Be (Paperback)
By:
Gary Keller
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Finding the Value in Social Business - Journal Article (Kindle Edition)
By:
Gerald C. Kane
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The Big Book of NLP, Expanded: 350+ Techniques, Patterns & Strategies of Neuro Linguistic Programming (Paperback)
By:
Shlomo Vaknin
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Supercommunicators: How to Unlock the Secret Language of Connection (Hardcover)
By:
Charles Duhigg
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The Book of YES: The Ultimate Real Estate Agent Conversation Guide (Kindle Edition)
By:
Kevin Ward
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Permission Marketing: Turning Strangers into Friends and Friends into Customers (Hardcover)
By:
Seth Godin
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Negotiation Genius: How to Overcome Obstacles and Achieve Brilliant Results at the Bargaining Table and Beyond (Hardcover)
By:
Deepak Malhotra
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Certain To Win (Hardcover)
By:
Chet Richards
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The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal (Hardcover)
By:
David Hoffeld
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Influence: The Psychology of Persuasion (Paperback)
By:
Robert B. Cialdini
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A Secret History of Brands: The Dark and Twisted Beginnings of the Brand Names We Know and Love (Kindle Edition)
By:
Matt MacNabb
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Buyology: Truth and Lies About Why We Buy (Hardcover)
By:
Martin Lindstrom
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Seducing Strangers: How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets)
By:
Josh Weltman
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Zag: The Number One Strategy of High-Performance Brands (Paperback)
By:
Marty Neumeier
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KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age (Kindle Edition)
By:
Mark W. Schaefer
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The Content Code: Six essential strategies to ignite your content, your marketing, and your business (Kindle Edition)
By:
Mark W. Schaefer
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Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time (Paperback)
By:
Mark W. Schaefer
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A Self-Help Guide for Copywriters: A Resource for Writing Headlines and Building Creative Confidence (Paperback)
By:
Dan Nelken
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Building a StoryBrand: Clarify Your Message So Customers Will Listen (Hardcover)
By:
Donald Miller
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How to Win Friends & Influence People (Paperback)
By:
Dale Carnegie
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How to Talk to Anyone: Communicate with Confidence and Charisma, Using Charm, Banter and Better Small Talk (How to Read People Like a Book)
By:
Lucas Bailey
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Advertising Creative: Strategy, Copy, and Design (Kindle Edition)
By:
Tom Altstiel
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Decoded: The Science Behind Why We Buy (Kindle Edition)
By:
Phil P. Barden
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Ogilvy on Advertising (Paperback)
By:
David Ogilvy
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Be Credible: Information Literacy for Journalism, Public Relations, Advertising and Marketing Students (ebook)
By:
Karna Younger
