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Consumer Behavior Books Categories

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Why We Buy: The Science of Shopping (Paperback)

Why We Buy: The Science of Shopping (Paperback)

Why We Buy: The Science of Shopping (Paperback)

By: Paco Underhill

Predictably Irrational: The Hidden Forces That Shape Our Decisions (Hardcover)

Predictably Irrational: The Hidden Forces That Shape Our Decisions (Hardcover)

Predictably Irrational: The Hidden Forces That Shape Our Decisions (Hardcover)

By: Dan Ariely

Buyology: Truth and Lies About Why We Buy (Hardcover)

Buyology: Truth and Lies About Why We Buy (Hardcover)

Buyology: Truth and Lies About Why We Buy (Hardcover)

By: Martin Lindstrom

Influence: The Psychology of Persuasion (Paperback)

Influence: The Psychology of Persuasion (Paperback)

Influence: The Psychology of Persuasion (Paperback)

By: Robert B. Cialdini

Contagious: Why Things Catch On (Hardcover)

Contagious: Why Things Catch On (Hardcover)

Contagious: Why Things Catch On (Hardcover)

By: Jonah Berger

Nudge: Improving Decisions About Health, Wealth, and Happiness (Paperback)

Nudge: Improving Decisions About Health, Wealth, and Happiness (Paperback)

Nudge: Improving Decisions About Health, Wealth, and Happiness (Paperback)

By: Richard H. Thaler

Decoding the New Consumer Mind: How and Why We Shop and Buy (Kindle Edition)

Decoding the New Consumer Mind: How and Why We Shop and Buy (Kindle Edition)

Decoding the New Consumer Mind: How and Why We Shop and Buy (Kindle Edition)

By: Kit Yarrow

Decoded: The Science Behind Why We Buy (Kindle Edition)

Decoded: The Science Behind Why We Buy (Kindle Edition)

Decoded: The Science Behind Why We Buy (Kindle Edition)

By: Phil P. Barden

Hooked: How to Build Habit-Forming Products (Hardcover)

Hooked: How to Build Habit-Forming Products (Hardcover)

Hooked: How to Build Habit-Forming Products (Hardcover)

By: Nir Eyal

The Power of Habit: Why We Do What We Do in Life and Business (Hardcover)

The Power of Habit: Why We Do What We Do in Life and Business (Hardcover)

The Power of Habit: Why We Do What We Do in Life and Business (Hardcover)

By: Charles Duhigg

Blink: The Power of Thinking Without Thinking (Paperback)

Blink: The Power of Thinking Without Thinking (Paperback)

Blink: The Power of Thinking Without Thinking (Paperback)

By: Malcolm Gladwell

Made to Stick: Why Some Ideas Survive and Others Die (Hardcover)

Made to Stick: Why Some Ideas Survive and Others Die (Hardcover)

Made to Stick: Why Some Ideas Survive and Others Die (Hardcover)

By: Chip Heath

Buying In: The Secret Dialogue Between What We Buy and Who We Are (Hardcover)

Buying In: The Secret Dialogue Between What We Buy and Who We Are (Hardcover)

Buying In: The Secret Dialogue Between What We Buy and Who We Are (Hardcover)

By: Rob Walker

Misbehaving: The Making of Behavioral Economics (Paperback)

Misbehaving: The Making of Behavioral Economics (Paperback)

Misbehaving: The Making of Behavioral Economics (Paperback)

By: Richard H. Thaler

Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (Hardcover)

Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (Hardcover)

Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (Hardcover)

By: Roger Dooley

Thinking, Fast and Slow (Hardcover)

Thinking, Fast and Slow (Hardcover)

Thinking, Fast and Slow (Hardcover)

By: Daniel Kahneman

Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (Hardcover)

Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (Hardcover)

Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (Hardcover)

By: Martin Lindstrom

Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers (Hardcover)

Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers (Hardcover)

Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers (Hardcover)

By: Bridget Brennan

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Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound (Hardcover)

By: Martin Lindstrom

Decoding the Irrational Consumer: How to Commission, Run and Generate Insights from Neuromarketing Research (Marketing Science)

Decoding the Irrational Consumer: How to Commission, Run and Generate Insights from Neuromarketing Research (Marketing Science)

Decoding the Irrational Consumer: How to Commission, Run and Generate Insights from Neuromarketing Research (Marketing Science)

By: Darren Bridger

The Art of Choosing (Hardcover)

The Art of Choosing (Hardcover)

The Art of Choosing (Hardcover)

By: Sheena Iyengar

Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior (Paperback)

Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior (Paperback)

Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior (Paperback)

By: Pamela Danziger

Freakonomics: A Rogue Economist Explores the Hidden Side of Everything (Hardcover)

Freakonomics: A Rogue Economist Explores the Hidden Side of Everything (Hardcover)

Freakonomics: A Rogue Economist Explores the Hidden Side of Everything (Hardcover)

By: Steven D. Levitt

Consumerology: The Market Research Myth, the Truth About Consumers, and the Psychology of Shopping (Hardcover)

Consumerology: The Market Research Myth, the Truth About Consumers, and the Psychology of Shopping (Hardcover)

Consumerology: The Market Research Myth, the Truth About Consumers, and the Psychology of Shopping (Hardcover)

By: Philip Graves

Consumer Behavior: Buying, Having and Being (Hardcover)

Consumer Behavior: Buying, Having and Being (Hardcover)

Consumer Behavior: Buying, Having and Being (Hardcover)

By: Michael R. Solomon

The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do (Hardcover)

The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do (Hardcover)

The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do (Hardcover)

By: Clotaire Rapaille

Spent: Sex, Evolution, and Consumer Behavior (Hardcover)

Spent: Sex, Evolution, and Consumer Behavior (Hardcover)

Spent: Sex, Evolution, and Consumer Behavior (Hardcover)

By: Geoffrey Miller

Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain (Kindle Edition)

Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain (Kindle Edition)

Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain (Kindle Edition)

By: Patrick Renvoisé

Priceless: The Myth of Fair Value (and How to Take Advantage of It)

Priceless: The Myth of Fair Value (and How to Take Advantage of It)

Priceless: The Myth of Fair Value (and How to Take Advantage of It)

By: William Poundstone

Invisible Influence: The Hidden Forces that Shape Behavior (Hardcover)

Invisible Influence: The Hidden Forces that Shape Behavior (Hardcover)

Invisible Influence: The Hidden Forces that Shape Behavior (Hardcover)

By: Jonah Berger

Choices, Values, and Frames (Paperback)

Choices, Values, and Frames (Paperback)

Choices, Values, and Frames (Paperback)

By: Daniel Kahneman

Judgment Under Uncertainty: Heuristics and Biases (Paperback)

Judgment Under Uncertainty: Heuristics and Biases (Paperback)

Judgment Under Uncertainty: Heuristics and Biases (Paperback)

By: Daniel Kahneman

To Sell is Human: The Surprising Truth About Moving Others (Hardcover)

To Sell is Human: The Surprising Truth About Moving Others (Hardcover)

To Sell is Human: The Surprising Truth About Moving Others (Hardcover)

By: Daniel H. Pink

Don't Get Too Comfortable: The Indignities of Coach Class, the Torments of Low Thread Count, the Never-Ending Quest for Artisanal Olive Oil, and Other First World Problems (Paperback)

Don't Get Too Comfortable: The Indignities of Coach Class, the Torments of Low Thread Count, the Never-Ending Quest for Artisanal Olive Oil, and Other First World Problems (Paperback)

Don't Get Too Comfortable: The Indignities of Coach Class, the Torments of Low Thread Count, the Never-Ending Quest for Artisanal Olive Oil, and Other First World Problems (Paperback)

By: David Rakoff

The Social Animal: The Hidden Sources of Love, Character, and Achievement (Hardcover)

The Social Animal: The Hidden Sources of Love, Character, and Achievement (Hardcover)

The Social Animal: The Hidden Sources of Love, Character, and Achievement (Hardcover)

By: David Brooks

The Buying Brain: Secrets for Selling to the Subconscious Mind (Hardcover)

The Buying Brain: Secrets for Selling to the Subconscious Mind (Hardcover)

The Buying Brain: Secrets for Selling to the Subconscious Mind (Hardcover)

By: A.K. Pradeep

Yes!: 50 Scientifically Proven Ways to Be Persuasive (Hardcover)

Yes!: 50 Scientifically Proven Ways to Be Persuasive (Hardcover)

Yes!: 50 Scientifically Proven Ways to Be Persuasive (Hardcover)

By: Noah J. Goldstein

Cracking the Code: Leveraging Consumer Psychology to Drive Profitability (Paperback)

Cracking the Code: Leveraging Consumer Psychology to Drive Profitability (Paperback)

Cracking the Code: Leveraging Consumer Psychology to Drive Profitability (Paperback)

By: Steven S. Posavac

Consumer Behavior and Marketing Strategy : By J. Paul Peter, Jerry C. Olson (McGraw-Hill/Irwin Series in Marketing)

Consumer Behavior and Marketing Strategy : By J. Paul Peter, Jerry C. Olson (McGraw-Hill/Irwin Series in Marketing)

Consumer Behavior and Marketing Strategy : By J. Paul Peter, Jerry C. Olson (McGraw-Hill/Irwin Series in Marketing)

By: J. Paul Peter

Sway: The Irresistible Pull of Irrational Behavior (Hardcover)

Sway: The Irresistible Pull of Irrational Behavior (Hardcover)

Sway: The Irresistible Pull of Irrational Behavior (Hardcover)

By: Ori Brafman

Shoptimism: Why the American Consumer Will Keep on Buying No Matter What (Hardcover)

Shoptimism: Why the American Consumer Will Keep on Buying No Matter What (Hardcover)

Shoptimism: Why the American Consumer Will Keep on Buying No Matter What (Hardcover)

By: Lee Eisenberg

The Undercover Economist (Hardcover)

The Undercover Economist (Hardcover)

The Undercover Economist (Hardcover)

By: Tim Harford

A Consumers' Republic: The Politics of Mass Consumption in Postwar America (Paperback)

A Consumers' Republic: The Politics of Mass Consumption in Postwar America (Paperback)

A Consumers' Republic: The Politics of Mass Consumption in Postwar America (Paperback)

By: Lizabeth Cohen

How Customers Think: Essential Insights into the Mind of the Market (Hardcover)

How Customers Think: Essential Insights into the Mind of the Market (Hardcover)

How Customers Think: Essential Insights into the Mind of the Market (Hardcover)

By: Gerald Zaltman

Consumer Behavior and Marketing Action (Hardcover)

Consumer Behavior and Marketing Action (Hardcover)

Consumer Behavior and Marketing Action (Hardcover)

By: Henry Assael

Hacking the Human Mind: The behavioral science secrets behind 17 of the world's best brands (Paperback)

Hacking the Human Mind: The behavioral science secrets behind 17 of the world's best brands (Paperback)

Hacking the Human Mind: The behavioral science secrets behind 17 of the world's best brands (Paperback)

By: Richard Shotton

The Not So Big House: A Blueprint for the Way We Really Live (Paperback)

The Not So Big House: A Blueprint for the Way We Really Live (Paperback)

The Not So Big House: A Blueprint for the Way We Really Live (Paperback)

By: Sarah Susanka

Introductory Microeconomics and Macroeconomics (Paperback)

Introductory Microeconomics and Macroeconomics (Paperback)

Introductory Microeconomics and Macroeconomics (Paperback)

By: T R Jain