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Hey Whipple, Squeeze This: A Guide to Creating Great Ads (Paperback)

Hey Whipple, Squeeze This: A Guide to Creating Great Ads (Paperback)

Hey Whipple, Squeeze This: A Guide to Creating Great Ads (Paperback)

By: Luke Sullivan

Ogilvy on Advertising (Paperback)

Ogilvy on Advertising (Paperback)

Ogilvy on Advertising (Paperback)

By: David Ogilvy

Confessions of an Advertising Man (Paperback)

Confessions of an Advertising Man (Paperback)

Confessions of an Advertising Man (Paperback)

By: David Ogilvy

Positioning: The Battle for Your Mind (Paperback)

Positioning: The Battle for Your Mind (Paperback)

Positioning: The Battle for Your Mind (Paperback)

By: Al Ries

Truth, Lies, and Advertising: The Art of Account Planning (Hardcover)

Truth, Lies, and Advertising: The Art of Account Planning (Hardcover)

Truth, Lies, and Advertising: The Art of Account Planning (Hardcover)

By: Jon Steel

Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Paperback)

Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Paperback)

Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Paperback)

By: Drew Eric Whitman

Contagious: Why Things Catch On (Hardcover)

Contagious: Why Things Catch On (Hardcover)

Contagious: Why Things Catch On (Hardcover)

By: Jonah Berger

Buyology: Truth and Lies About Why We Buy (Hardcover)

Buyology: Truth and Lies About Why We Buy (Hardcover)

Buyology: Truth and Lies About Why We Buy (Hardcover)

By: Martin Lindstrom

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters (Paperback)

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters (Paperback)

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters (Paperback)

By: Joseph Sugarman

Scientific Advertising (Paperback)

Scientific Advertising (Paperback)

Scientific Advertising (Paperback)

By: Claude C. Hopkins

Hooked: How to Build Habit-Forming Products (Hardcover)

Hooked: How to Build Habit-Forming Products (Hardcover)

Hooked: How to Build Habit-Forming Products (Hardcover)

By: Nir Eyal

Purple Cow: Transform Your Business by Being Remarkable (Hardcover)

Purple Cow: Transform Your Business by Being Remarkable (Hardcover)

Purple Cow: Transform Your Business by Being Remarkable (Hardcover)

By: Seth Godin

All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World (Hardcover)

All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World (Hardcover)

All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World (Hardcover)

By: Seth Godin

Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (Hardcover)

Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (Hardcover)

Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (Hardcover)

By: Martin Lindstrom

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Designing Brand Identity: An Essential Guide for the Whole Branding Team (Hardcover)

By: Alina Wheeler

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The Brand Gap (Paperback)

By: Marty Neumeier

A Technique for Producing Ideas (Paperback)

A Technique for Producing Ideas (Paperback)

A Technique for Producing Ideas (Paperback)

By: James Webb Young

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (Paperback)

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (Paperback)

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (Paperback)

By: Geoffrey A. Moore

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk (Paperback)

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk (Paperback)

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk (Paperback)

By: Al Ries

Creative Advertising: Ideas and Techniques from the World's Best Campaigns (Paperback)

Creative Advertising: Ideas and Techniques from the World's Best Campaigns (Paperback)

Creative Advertising: Ideas and Techniques from the World's Best Campaigns (Paperback)

By: Mario Pricken

It's Not How Good You Are, It's How Good You Want To Be (Paperback)

It's Not How Good You Are, It's How Good You Want To Be (Paperback)

It's Not How Good You Are, It's How Good You Want To Be (Paperback)

By: Paul Arden

Baked In: Creating Products and Businesses That Market Themselves (Hardcover)

Baked In: Creating Products and Businesses That Market Themselves (Hardcover)

Baked In: Creating Products and Businesses That Market Themselves (Hardcover)

By: Alex Bogusky

Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling (Paperback)

Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling (Paperback)

Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling (Paperback)

By: Matthew Dicks

The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd (Kindle Edition)

The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd (Kindle Edition)

The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd (Kindle Edition)

By: Allan Dib

This is Marketing: You Can't Be Seen Until You Learn To See (Kindle Edition)

This is Marketing: You Can't Be Seen Until You Learn To See (Kindle Edition)

This is Marketing: You Can't Be Seen Until You Learn To See (Kindle Edition)

By: Seth Godin

Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen (Hardcover)

Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen (Hardcover)

Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen (Hardcover)

By: Donald Miller

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Obsessed: Building a Brand People Love from Day One (Hardcover)

By: Emily Heyward

Predatory Thinking: A Masterclass in Out-Thinking the Competition (Hardcover)

Predatory Thinking: A Masterclass in Out-Thinking the Competition (Hardcover)

Predatory Thinking: A Masterclass in Out-Thinking the Competition (Hardcover)

By: Dave Trott

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Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound (Hardcover)

By: Martin Lindstrom

Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why (Paperback)

Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why (Paperback)

Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why (Paperback)

By: Max Sutherland

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising (ebook)

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising (ebook)

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising (ebook)

By: Ryan Holiday

Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration (Hardcover)

Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration (Hardcover)

Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration (Hardcover)

By: Ed Catmull

Good Strategy Bad Strategy: The Difference and Why It Matters (Unknown Binding)

Good Strategy Bad Strategy: The Difference and Why It Matters (Unknown Binding)

Good Strategy Bad Strategy: The Difference and Why It Matters (Unknown Binding)

By: Richard P. Rumelt

The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know (Hardcover)

The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know (Hardcover)

The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know (Hardcover)

By: Robert Solomon

The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes (Hardcover)

The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes (Hardcover)

The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes (Hardcover)

By: Margaret Mark

The Art of Writing Advertising : Conversations with Masters of the Craft: David Ogilvy, William Bernbach, Leo Burnett, Rosser Reeves, (Paperback)

The Art of Writing Advertising : Conversations with Masters of the Craft: David Ogilvy, William Bernbach, Leo Burnett, Rosser Reeves, (Paperback)

The Art of Writing Advertising : Conversations with Masters of the Craft: David Ogilvy, William Bernbach, Leo Burnett, Rosser Reeves, (Paperback)

By: Denis Higgins

The Anatomy of Humbug: How to Think Differently About Advertising (Kindle Edition)

The Anatomy of Humbug: How to Think Differently About Advertising (Kindle Edition)

The Anatomy of Humbug: How to Think Differently About Advertising (Kindle Edition)

By: Paul Feldwick

Decoded: The Science Behind Why We Buy (Kindle Edition)

Decoded: The Science Behind Why We Buy (Kindle Edition)

Decoded: The Science Behind Why We Buy (Kindle Edition)

By: Phil P. Barden

Black Ops Advertising: Native Ads, Content Marketing, and the Covert World of the Digital Sell (Paperback)

Black Ops Advertising: Native Ads, Content Marketing, and the Covert World of the Digital Sell (Paperback)

Black Ops Advertising: Native Ads, Content Marketing, and the Covert World of the Digital Sell (Paperback)

By: Mara Einstein

The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells (Paperback)

The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells (Paperback)

The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells (Paperback)

By: Robert W. Bly

Cinderella Ate My Daughter: Dispatches from the Frontlines of the New Girlie-Girl Culture (Hardcover)

Cinderella Ate My Daughter: Dispatches from the Frontlines of the New Girlie-Girl Culture (Hardcover)

Cinderella Ate My Daughter: Dispatches from the Frontlines of the New Girlie-Girl Culture (Hardcover)

By: Peggy Orenstein

Marketing Metrics: 50+ Metrics Every Executive Should Master (Hardcover)

Marketing Metrics: 50+ Metrics Every Executive Should Master (Hardcover)

Marketing Metrics: 50+ Metrics Every Executive Should Master (Hardcover)

By: Neil T. Bendle

Creative Mischief (Paperback)

Creative Mischief (Paperback)

Creative Mischief (Paperback)

By: Dave Trott

The Long Tail: Why the Future of Business is Selling Less of More (Paperback)

The Long Tail: Why the Future of Business is Selling Less of More (Paperback)

The Long Tail: Why the Future of Business is Selling Less of More (Paperback)

By: Chris Anderson

Tribes: We Need You to Lead Us (Hardcover)

Tribes: We Need You to Lead Us (Hardcover)

Tribes: We Need You to Lead Us (Hardcover)

By: Seth Godin

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Brand Thinking and Other Noble Pursuits (Hardcover)

By: Debbie Millman

The Advertising Concept Book (Paperback)

The Advertising Concept Book (Paperback)

The Advertising Concept Book (Paperback)

By: Pete Barry

Zag: The Number One Strategy of High-Performance Brands (Paperback)

Zag: The Number One Strategy of High-Performance Brands (Paperback)

Zag: The Number One Strategy of High-Performance Brands (Paperback)

By: Marty Neumeier