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Story Systems and Cultural Research (Paperback)
By:
Marie Lena Tupot
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The Oxford Handbook of Social Movements (Hardcover)
By:
Donatella della Porta
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Creating Value: The Theory and Practice of Marketing Semiotics Research (Paperback)
By:
Laura R. Oswald
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The Halo Effect: ... and the Eight Other Business Delusions That Deceive Managers (Hardcover)
By:
Philip M. Rosenzweig
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Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising (Paperback)
By:
Lisa A Campbell
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Readings in Account Planning (Paperback)
By:
Hart Weichselbaum
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Science Under Siege: How to Fight the Five Most Powerful Forces that Threaten Our World (Hardcover)
By:
Michael E. Mann
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The Contagious Commandments: Ten Steps to Brand Bravery (Hardcover)
By:
Paul Kemp Robertson
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Decoded: The Science Behind Why We Buy (Kindle Edition)
By:
Phil P. Barden
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Myths of Strategy: Dispel the Misconceptions and Deliver a Winning Strategy (Business Myths series)
By:
Jerome Barthelemy
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Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series)
By:
Jon Steel
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Kapferer on Luxury: How Luxury Brands can Grow Yet Remain Rare (Paperback)
By:
Jean-Noël Kapferer
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Everything is Obvious: Once You Know the Answer (Hardcover)
By:
Duncan J. Watts
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Poles Apart: Why People Turn Against Each Other, and How to Bring Them Together (Paperback)
By:
Alison Goldsworthy
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When Everyone Knows That Everyone Knows...: Common Knowledge and the Mysteries of Money, Power, and Everyday Life (Hardcover)
By:
Steven Pinker
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System1 - Unlocking Profitable Growth (Paperback)
By:
John Kearon
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The Sum of Small Things: A Theory of the Aspirational Class (Hardcover)
By:
Elizabeth Currid-Halkett
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How Brands Innovate: The Principles of Cultural Strategy (Hardcover)
By:
Douglas Holt
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The Field Study Handbook (Hardcover)
By:
Jan Chipchase
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Positioning for Advantage: Techniques and Strategies to Grow Brand Value (Hardcover)
By:
Kimberly A. Whitler
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You Have More Influence Than You Think: How We Underestimate Our Power of Persuasion, and Why It Matters (Hardcover)
By:
Vanessa Bohns
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Seeing What Others Don't: The Remarkable Ways We Gain Insights (Hardcover)
By:
Gary Klein
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Rational Ritual: Culture, Coordination, and Common Knowledge (Hardcover)
By:
Michael Suk-Young Chwe
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The Behaviour Business: How to apply behavioural science for business success (Paperback)
By:
Richard Chataway
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Branding Inside Out: Internal Branding in Theory and Practice (Paperback)
By:
Nicholas Ind
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Super Strategist: The Art and Science of Modern Account Planning (Kindle Edition)
By:
Lesley Bielby
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Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption (Kindle Edition)
By:
Thales S. Teixeira
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Converted: The Data-Driven Way to Win Customers' Hearts (Hardcover)
By:
Neil Hoyne
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Breaking the Social Media Prism: How to Make Our Platforms Less Polarizing (Hardcover)
By:
Chris Bail
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The Crux: How Leaders Become Strategists (Hardcover)
By:
Richard P. Rumelt
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Practical Empathy (ebook)
By:
Indi Young
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I'll Have What She's Having: Mapping Social Behavior (Hardcover)
By:
R. Alexander Bentley
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إغواء العقل الباطن: سيكولوجية التأثير العاطفي في الدعاية والإعلان (ebook)
By:
Robert Heath
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Culturematic: How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football . . . Will Help You Create and Execute Breakthrough Ideas (Hardcover)
By:
Grant McCracken
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For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be (Hardcover)
By:
Marcus Collins
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Brand Thinking and Other Noble Pursuits (Hardcover)
By:
Debbie Millman
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Transformations: Identity Construction in Contemporary Culture (Paperback)
By:
Grant McCracken
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Beyond Advertising: Creating Value Through All Customer Touchpoints (Kindle Edition)
By:
Yoram Jerry Wind
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How not to Plan: 66 ways to screw it up (Kindle Edition)
By:
APG Ltd
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Meaningful Stuff: Design That Lasts (Design Thinking, Design Theory)
By:
Jonathan Chapman
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Where Did It All Go Wrong?: Adventures At The Dunning Kruger Peak Of Advertising (Kindle Edition)
By:
Eaon Pritchard
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The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You (Kindle Edition)
By:
Shane Snow
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The Culting of Brands: Turn Your Customers into True Believers (Paperback)
By:
Douglas Atkin
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Advertising Account Planning: New Strategies in the Digital Landscape (Kindle Edition)
By:
Carol J Pardun
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98% Pure Potato (Hardcover)
By:
John Griffiths
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Consumerology: The Market Research Myth, the Truth About Consumers, and the Psychology of Shopping (Hardcover)
By:
Philip Graves
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Can't Sell Won't Sell: Advertising, politics and culture wars. Why adland has stopped selling and started saving the world (Paperback)
By:
Steve Harrison
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The Hidden Psychology of Social Networks: How Brands Create Authentic Engagement by Understanding What Motivates Us (Hardcover)
By:
Federer
