The Psychology of Advertising
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Welcome to a comprehensive resource for advertisers.Whether you’re creating...A print ad for a magazineA banner ad on FacebookSome other...
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Welcome to a comprehensive resource for advertisers.
Whether you’re creating...
A print ad for a magazine
A banner ad on Facebook
Some other promotional piece (e.g., postcard, brochure)
...you’ll learn 27 psychological tactics to make it more effective.
All of these techniques are based on academic research in consumer
behavior. For each tactic, you’ll learn (a) why it’s effective, and (b) how
you can incorporate that principle into your ad.
- Format:ebook
- Pages:48 pages
- Publication:2016
- Publisher:KOLENDA ENTERTAINMENT LLC
- Edition:
- Language:eng
- ISBN10:
- ISBN13:
- kindle Asin:B0DM4LZGTQ
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