Over the past 20 years, user privacy has become merely a commodity on the web: there, but hardly ever respected — and often swiftly discarded. No wonder ad-blockers and tracking-blockers have gained traction, and in times when browsers and new legislation such as GDPR and CCPA introduce constraints on data collection, we need to learn how to craft better digital products without dark patterns: products that respect customer choices and are built and designed with ethics in mind. Jump to table of contents.

But how do we get there? Meet The Ethical Design Handbook, our new guide on ethical design for digital products, full of practical guidelines on how to make ethical decisions to influence positive change and help businesses grow in a sustainable way.