From front cover:
Back to Basics: Data Analysis
From preparing and scrubbing your data to using data visualization design, an essential guide to navigating and understanding data.

From back cover:
Gather and analyze critical data in order to make informed business decisions.
Acquiring data analysis skills can transform you into a more valuable and marketable professional, and Back to Basics: Data Analysis can help you. Here you discover the fundamentals of using data analysis sources and tools, applying data-driven insights to business, understanding machine learning, probability and statistical modeling, and classifying and clustering data. With practical advice and easy-to-understand explanations, you are on your way to analyzing big data sets and presentating complex data to make informed decisions to reach personal and professional goals. Inside discover how to work with external databases; detect outliers and clusters; add context and visuals; track trends and make forecasts.