The Active Consumer: Novelty and Surprise in Consumer Choice (Routledge Frontiers of Political Economy)
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This book provides an economic-theoretical understanding of the many ways in which innovation can structure consumer choice, a central theme that has...
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This book provides an economic-theoretical understanding of the many ways in which innovation can structure consumer choice, a central theme that has been ignored by traditional economic theory.
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- ISBN10:0415171903
- ISBN13:9780415171908
- kindle Asin:B0BNMQMPGJ
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