Last year, Bobby Cujo took his life savings to Baton Rouge, intending to buy a used fork lift. On the way, he stopped at a diner and witnessed a bus load of pilgrims crowding around a partially-eaten Moon Pie that looked “exactly like” John the Baptist. Recognizing divine commercial opportunity, Bobby purchased the Moon Pie and drove to the Congregation of Celestial Worship, where he bribed a sketchy priest to register it as an authentic religious artifact.


Now Bobby charges True Believers to view his Moon Pie, and supplements his income by allowing medical students to poke and prod his naked body. His existence—such as it is—changes the morning he meets the mysterious Daisy Pepper, who looks “exactly like” Emma Roberts.