Digital Branding second edition, provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. This succinct handbook draws together each of the core marketing avenues such as content marketing, social media, search engine optimization and web analytics, to deliver a robust framework for brand planning, identity, channel selection and measuring the effectiveness of campaigns.

The second edition of Digital Branding contains a complete overhaul of tools and techniques for straightforward application, plus new high profile case studies including Accenture, Tesco and Imperial College London. Important updates are made on how to tackle advancements in mobile marketing and mobile payments, as well as augmented and virtual reality. The book includes an insightful toolkit of free and paid tools to measure digital branding across the multiple channels and purposes. Updates on social guidelines and policy also accompany a valuable checklist, outlining the digital branding process from start to finish. Written by a respected CIM professional, this is a highly efficient handbook for any marketer or brand strategist to enhance their online brand identity.