This edition thoroughly develops the standard topics of intermediate price theory as well as such innovative topics as the economics of information, alternative normative criteria, efficient asset markets, contestable markets, antitrust law, human capital, and the demand for public goods. It also uses the timely topic of social welfare as a unifying concept throughout. Features: * Pricing includes an excellent assortment ofboth fictional and real-world examples * Extensive sections are devoted to topics excluded from many standard intermediate textbooks, such as alternative normativecriteria, efficient asset markets,contestable markets, antitrust law, mechanisms for eliciting privateinformation regarding demand for public goods, human capital, increasing returns in economic growth, the Capital Asset PricingModel, and the pricing of stock options * Chapter 1 covers economic analysis with examples drawn from sociology, biology,and history, illustrating the crossdisciplinary scope of microeconomics * The microeconomic relationship to macroeconomics is llustrated throughout the text About The Author: Steven Landsburg, University of Rochester Table Of Contents: 1. What Is Economics? 2. Supply, Demand, and Equilibrium 3. Prices, Costs, and the Gains from Trade 4. The Behavior of Consumers.(Appendix:Cardinal Utility) 5. Consumers in the Marketplace 6. The Behavior of Firms 7. Production and Costs 8. Competition 9. Monopoly 10. Market Power, Collusion, and Oligopoly 11. The Theory of Games 12. External Costs and Benefits