In business today, we need to create sustainable, profitable growth. That means we need to create value. In his new book, Sandy Ogg shows us what successful CEOs do-differently from those who fail-to powerfully mobilize their organizations to create and capture value. As Ogg points out, not only do CEOs need to focus on very specific things to deliver the biggest delta in value. They also need to apply force at exactly the right points to produce acceleration. In /move, he shares a Mobilization methodology that does just that. Developed through decades of experience working with the everyday realities of business and then tested in the private equity world, Ogg's five-part model gives CEOs a flexible, adaptable framework within which they can make informed judgments as they move their companies forward. Filled with lessons learned by six senior executive leaders who have applied the methodology in their companies, this playbook offers CEOs significant insights into how to focus on value from Day One while bringing a doable process to their work.