Town Inc. unpacks the deceivingly simple link between building a booming business and growing a prosperous town. The secret, it turns out, is to market your town just as passionately as you market your own business.
In cities across America, business leaders are telling uniquely compelling stories to lure other businesses and a willing workforce to relocate to their towns. Their towns flourish and their businesses prosper.
Typical of the many success stories from which you’ll learn are:
• Warsaw, Indiana: The Orthopedic Capital of the World ®.
• Muscle Shoals, Alabama: The Hit Record Capital of the World
• Batavia, New York: The Greek Yogurt Capital of the World
• Hamilton, Missouri: The Quick Quilting Capital of the World
• Elkhart, Indiana: The RV Capital of the World
• Detroit Michigan’s rebirth as: The Luxury Goods Manufacturing Capital of the America
Your town can become just as famous and just as prosperous. Learn and use Town Inc.’s proven formula to create a compelling story that will fuel your town’s and your business’ long-lasting prosperity. The key is to stake a unique claim that will be easy for local visionaries, business owners, and citizens to embrace and to market across the country and around the world.
Let’s stake your claim.