Managing Corporate Social Responsibility - A Communication Approach
Corporate Social Responsibility (CSR) has become central to many businesses as they negotiate in an increasingly global marketplace. This book offers...
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Corporate Social Responsibility (CSR) has become central to many businesses as they negotiate in an increasingly global marketplace. This book offers a strategic, communication-centered approach to integrating CSR into organizations, founded in stakeholder engagement and dialogue.
It is structured around the CSR Process Model, which guides readers through the research, development, implementation and evaluation of CSR initiatives.
Topics covered include maximizing use of social media and traditional media; creating strategic initiatives that reflect the organization's missions and its capabilities; communicating to promote CSR efforts; collaborating with third party organizations; assessing internal and external stakeholder expectations and involving stakeholders in CSR efforts and managing challenges to an organization's CSR record.
- Format:Hardcover
- Pages:180 pages
- Publication:2012
- Publisher:Wiley-Blackwell
- Edition:
- Language:eng
- ISBN10:
- ISBN13:
- kindle Asin:B0DLT83YYW
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