Essentials of Marketing
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Innovative and up-to-date marketing strategies are presented in rich detail in this new edition of a successful reference. The finer points of...
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Innovative and up-to-date marketing strategies are presented in rich detail in this new edition of a successful reference. The finer points of consumer behavior, product placement, and integrated marketing are discussed and illustrated with examples drawn from practical workplace experience. A new chapter provides information on planning, implantation, and control in a marketing campaign.
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- Edition:3
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- ISBN10:0702177695
- ISBN13:9780702177699
- kindle Asin:0702177695
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