Retail Management: A Strategic Approach
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The text that helps readers thrive in today's retailing industry. Without a predefined and well-integrated strategy, a retail firm may flounder as...
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The text that helps readers thrive in today's retailing industry.
Without a predefined and well-integrated strategy, a retail firm may flounder as it's attempting to cope with the changing environment that surrounds it. Berman/Evans' reader-friendly text, "Retail Management: A Strategic Approach," provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today's changing and complex retail environment.
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- Pages: pages
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- Edition:10th
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- ISBN10:0131870165
- ISBN13:9780131870161
- kindle Asin:0131870165
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