Entrepreneurship for MODERN Business
This book provides the readers with the foundational perspectives and techniques about entrepreneurship, giving special focus on the emerging trends...
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This book provides the readers with the foundational perspectives and techniques about entrepreneurship, giving special focus on the emerging trends and developments that are happening in the current entrepreneurial arena. As a sequel to the previous book, this new edition has been enriched to give readers a current and more comprehensive perspective of the chapter-topic being discussed. The discussion on new developments in franchising includes a new, updated list of successful business franchises in the country today. The chapter on the legal aspects incorporates the relevant issues about protection of intellectual property rights, patents and trade secrets. Furthermore, the chapter on sales and promotion has included interesting discussion on customer loyalty, while the chapter on finance has included useful guides on how to avoid financial bankruptcy.
- Format:Paperback
- Pages:523 pages
- Publication:2008
- Publisher:National Book Store
- Edition:2008
- Language:eng
- ISBN10:9710867431
- ISBN13:
- kindle Asin:9710867431
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